Social Media Updates You Shouldn’t Miss: What’s New & What It Means for Your Brand
From new features to surprising stats, this week’s social media news is packed with updates that could shift how you show up online. Whether you’re a content creator, marketer, or business owner, staying informed isn’t just helpful, it’s essential for staying competitive.
Here’s a roundup of the most impactful changes and what they mean for your brand strategy.
Instagram Is Testing Links in Posts (Yes, Really)
For years, “link in bio” has been the go-to workaround for driving traffic from Instagram. But now, Instagram is quietly testing clickable links directly in post captions. If this rolls out widely, it could be a game-changer for product launches, blog promotion, and affiliate marketing.
What to do now: Start planning how you’ll use in-caption links to drive action. Think CTAs like “Read the full blog,” “Shop now,” or “Book your spot.”
Reels Strategy: Mosseri’s AMA Tips
Instagram’s Head, Adam Mosseri, recently shared his personal approach to organizing Reels: grouping them into categories like AMAs, Announcements, and Hidden Gems. He emphasized the importance of analyzing performance by group, looking at metrics like saves, shares, and watch time per viewer.
What to do now: Audit your Reels and categorize them. Identify which types are driving the most engagement, and double down on what’s working.
TikTok’s Fastest-Growing Audience? 45+
If you thought TikTok was just for Gen Z, think again. The platform’s fastest-growing demographic is now 45+, opening up new opportunities for brands targeting older audiences. From wellness to finance to lifestyle, this shift signals a broader reach and evolving content preferences.
What to do now: Revisit your TikTok strategy. Could your brand speak to this emerging audience with relatable, value-driven content?
Meta’s New Brand Partnership Tools
Meta is rolling out new features to help brands and creators connect more easily. These updates aim to streamline collaborations, making it simpler to find aligned partners and launch joint campaigns.
What to do now: If partnerships are part of your growth strategy, explore Meta’s new tools and start building your creator outreach list.
Just Rolled Out: Instagram Highlights Update
Instagram Highlights now have their own dedicated tab and also show up in your main grid. This gives your evergreen content even more visibility and makes it easier for new visitors to explore your brand story.
If you haven’t seen it yet, it’s because it’s still being rolled out gradually.
What to do now: Refresh your Highlights with updated visuals and strategic titles. Treat them like mini landing pages that showcase your best content, offers, and brand personality.
And if you want to stay ahead of updates like this, follow @nouvellecreative for weekly insights and strategy tips that help your brand grow.
Stay Ahead, Stay Strategic
Social media is evolving fast, and your brand should evolve with it. From new features to shifting audience behavior, these updates offer fresh ways to connect, convert, and grow.
Need help navigating what’s next? Nouvelle Creative is here to help you build a social strategy that’s aligned, agile, and results-driven. Book a discovery call today and let’s turn these updates into opportunities.
Need help turning platform updates into strategic growth? Nouvelle Creative builds agile, aligned social strategies that keep your brand ahead of the curve. From Reels and TikTok to Meta Ads and Highlights, we help you show up with clarity and convert with confidence.
Book a discovery call today and let’s turn this week’s updates into next month’s results. And don’t forget to follow @nouvellecreative for weekly insights that make your content smarter.